As the world moves deeper into the Information Technological Age, System of communication in the global arena continues to grow at a rapid rate. This has propelled contemporary Mass Communication Studies to grow in importance in the technological world today, side by side with the Information Technology and Business Studies. Universities around the World have begun to recognize the need for interdisciplinary studies linking Mass Communication with other established fields like Information Technology and Business Studies.

The Diploma in Mass Communication (DMC) course aims to provide students with the basic foundation and knowledge in today’s dynamic world of Communication.

Course Syllabus

Diploma in Mass Communication students will gain hands-on experience in video production. Students also learn production for the print medium.

The Mass Communication studio is equipped with digital Camera, Video-editing system (Adobe Premiere 5.1), Studio-lightings. Students are trained in Page Maker 6.5 for producing print publications for journalism modules.

The DMC course comprises the following modules:

Advertising
To provide students with a knowledge and understanding of the practice of advertising within the media environment, marketing concepts and strategies as well as the economic and social justification of advertising.

Public Relation
This module aims to provide students with the fundamental knowledge and understanding of the concept and the techniques involved in Public Relations. Students will also look at the broad range of activities which public relations covers, the industries in which it plays an important role and the main concern of the image of an organisation.

Fundamentals of Marketing
This module provides students with a grasp of the fundamental theories, principles and concept of marketing. The ability to use contemporary examples to illustrate awareness of the dynamic nature of the subject and the basic knowledge and understanding of marketing’s role in an organization.

Creative Writing for Print, Radio & Electronic Media
The module aims to provide students with a basics in the different forms of writing for the various media: constructing crisp sentences for print, choosing evocative words for the aural system of the radio, sound bites for TV writing and also introduce students to the concept of writing for online journalism.

Desktop Publishing & Editing
This module aims to familiarize students with the basics of desktop publishing and editing, culminating with the students being able to publish a simple newsletter and edit a page of newsletter. It is hands-on module, which allow students to learn the latest publishing and editing software.

Multimedia
The module aims to provide students with a foundation in the technology of multimedia. This is a hands on module in which students will be taught how to use the latest multimedia software.

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Exemptions

Graduates from the TMC-CIE Diplomas can proceed to the TMC-CIE Higher Diplomas.

Graduates of TMC-CIE Higher Diplomas can gain Advanced Standing of up to 2 years from the following prestigious Universities.

University of East London
University of Greenwich
The Manchester Metropolitan University
Monash University
Deakin University
University of Newcastle
Northwood University

Course Duration

There are 3 modes of study. The normal duration of each mode of study is as follows:

1. Full-Time accelerated	: 6 months
2. Full-Time / Part Time	: 12 months

Course Delivery

This course is FULLY TAUGHT by qualified academic staff approved by the Singapore Ministry of Education.

Course Fees

All fees stated are in Singapore dollars. GST is included.
University Registration and Examination Fees are not included.

The course fees include LCCI tuition fee and materials.
NCC Diploma holders will be given a rebate of $200.00 for each exempted DBAM module.

Entry Requirements

Any of the following:

1. At least 16 years of age and possess one of the following

3 GCE 'O' level passes or its equivalent
3 LCCI Intermediate passes
National Trades Certificate (NTC) Grade 1, 2

2. At least 16 years of age without any of the above qualifications. But candidates must
sit and pass the psychometric test administered by TMC

3. Mature applicants 21 years of age and above by the date of examination

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