The Higher Diploma in E-Business (HDEB) is offered
on a modular basis. The Modular framework is underpinned
by the Credit Accumulation and Transfer Scheme (CATS),
which is adopted from the European credit transfer
system, making it easier for HDEC graduates to study
in UK or other parts of Europe.
At Level One, student will study FOUR core modules.
At Level Two, there will be TWO core modules and TWO
modules from the E-Business major.
This programme is designed for those seeking a career
in Marketing and Business Administration. On completion
of this course, students are able to pursue the BA
in Business majoring in E-Business locally or overseas.
Course Syllabus
Level
1 Modules (Total : 120 credit points)
1. Business and Financial Decision Making
Quantitative Techniques for Business
To provide the basic mathematical and statistical
skills and abilities for the students to complete
successfully other modules in the business studies
area. Student will learn basic algebra, quadratic
functions and simple indices, exponential and logarithmic
functions.
Introduction to Financial Accounting
The study unit will expose students to the nature
and significance of basic financial accounting techniques,
theories and concepts and the implementation of the
regulatory environment. Also it will provide student's
understanding and apply basic short-term planning
control and decision-making techniques. At the end
of this module, students should be able to understand
the basic financial techniques and apply basic management
accounting techniques to short-term planning controlling
and decision making.
Communication Skills and Information Technology
Essentially, this study unit serves to develop students'
personal and learning skills for studying. Students
will develop effective study practices for the degree
course and for future careers. Students will develop
competence in the use of computers as a tool of investigation
and problem solving. Introduction to word processor,
spreadsheet, data presentation and computational skills
including graphics will also be taught.
2. Human and Economic Environment
Human Behaviour in the Work Place
By the end of this module students should have an
understanding of how people can best be assessed,
organised, motivated, led and developed at work. Students
will be able to debate the role of HRM in effective
organisation management and the theories of motivation.
Economic Environment
To introduce and analyse the economic environment
within which business operates. To produce an understanding
of international financial markets and their impact
upon individual enterprises. Students should be able
to understand the operation of the market mechanism
and analyse the determinants of production in individual
and aggregate markets.
ASEAN Economic Environment
This module presents an overall examination of the
business environment of ASEAN countries. The operations
of institutions and economic mechanisms of the ASEAN
countries and the relationship of the ASEAN and the
rest of the world will also be covered. Upon completion
of this module, students should be able to appreciate
and analyse the problems faced by the ASEAN countries
with the rest of the world.
3. Management Theory and Operation Strategy
Operations Management I
This module provides an introduction to the principles
and practice of Operations Management in Manufacturing,
Service and Office Contexts. Material is presented
at an introductory level with no pre-requisite knowledge
or experience of operations management is required.
On completion of this module, the student will be
able to demonstrate knowledge of the ttypical primary
areas of opeerational concern in an organisation.
To provide basic understanding of the techniques and
principles used by the operations manager to improve
organisational effectiveness.
Operations Management II
To provide an intermediate level, broad based understanding
of Operations Management concepts and techniques and
their application to analysis and decision making
in service and manufacturing organisations. Students
will be able to demonstrate an ability to analyse
and evaluate short case studies, which describe Operations
Management problems in a business unit context.
Business Structure
To introduce the nature of business activity and examine
the internal and external environment in which business
takes place. Students should be able to understand
the nature of business activity and identify the inputs
and outputs involved. Be conversant with the functions
and structures within which business activity take
place. Be aware of the relative significance of production
and service activity within the UK economy. Appreciate
the principles of which firms decide on levels of
output and price.
4. Marketing Concepts
Introduction to Marketing
To give students an understanding of marketing as
a concept and also aas a function of business and
to introduce marketing strategy and methods in theory
and application. The Marketing Concept, Scope of Marketing,
Industrial, Consumer, Source, etc. To understand marketing
as a business philosophy and a functional area of
management.
Marketing Management
To develop the students' appreciation of the role
and value of marketing in a variety of organisation
types and the management of the marketing mix to achieve
objectives. Enable students to understand the nature
and source of information used in marketing management.
On completion, a student should be able to explore
and show knowledge of the methodologies of marketing
research.
Buyer Behaviour
Students will be introduced to the concepts of consumer
behaviour and to show the role of behavioural psychology
in marketing strategies and situations. Students will
be able to identify the uses of buyer behaviour in
a variety of marketing situations, analyse underlying
consumer behaviour and psychology in modern advertising.
 Back to the Top
Level
2 Modules (Total : 120 Credit Points)
1. Business Law and Accounting
Financial Accounting
To understand the nature and significance of Financial
Accounting Systems and Techniques. Students should
be able to show a basic understanding of the essential
aspects of the financial accounting process and to
demonstrate the ability to use financial statements
for performance evaluation purposes.
Legal Environment of Business
To provide a broad introduction to the legal environment
within which business operate and to establish a general
understanding of those areas of substantive civil
laws of particular relevance to a person. On completion
of this module, the student should be able to appreciate
the basic legal structure of the UK and EC. To understand
the nature of a legally binding contract, and the
basis of legal rights and liabilities rising from
the affairs of a business.
Commercial Law
To provide a coherent and logical progression from
the Legal Environment of business for those students
wishing to gain more detailed knowledge of the impact
of law on commercial activities. To emphasise the
practical implications for business generally and
for particular functional areas, e.g. manufacturing,
distribution, sales and marketing. On completion of
this module, students should be able to understand
the nature and various ttypes of transactions for
the supply of goods or services, both nationally and
internationally, and the legal rights and liabilities
that arises from them.
2. Entrepreneurship
Organisations in Context
The aims of this unit is to provide students with
an understanding of one of the significant phenomenon
of the business environment - that of organisations.
Students will be introduced to the evolution of organisation
theory, the dimensions of organisation effectiveness,
the relationship between organisation structure and
the environment structure and technology, the role
of strategic choice, the implications of organisation
design options, the relationship between structure
and culture. Students will be able to describe and
analyse the main theories associated with organisation
theory.
Enterprise Skills
To develop student's creativity and market awareness
as well as group work and team building skills and
the identification and planned achievement of realistic
business objectives. On completion of this unit, the
student will be able to work effectively as part of
a team in the preparation of a viable small business
proposal.
3. Marketing
CyberMarketing
To enable students to understand how traditional marketing
thinking can be applied in untraditional ways to ensure
success on the Internet. Market monitoring, researching
on the Internet, database building, global niching,
the alternative marketing mix, on-line promotion,
protocol and developing effective web sites.
Marketing Communications
To develop an understanding of the significant components
of the persuasive communication process and mix, and
to see how these various components are used in a
communications campaign. Have the ability to explain
and assess how an organisation seeks to communicate
with its target market. Be able to determine optimum
communications mix for an organisation/product/service,
within prescribed budget and other operational constraints.
Market Research
To develop the rationale and methodology for research
in business organisations, particularly in relation
to markets and marketing needs. To improve student's
ability to identify research needs, plan, organise,
implement and report research. Be able to monitor
and evaluate on-going research activities both inside
and outside the organisation.
4. E-Commerce
Introduction to Business on the Internet
This module provides an insight into the use of Internet
applications within a business framework. Introduction
to the Internet and Internet facilities, develop and
managing web pages using HTML and employing graphics
and multimedia on the web. On completion of this module,
the students should be able to understand the basic
requirements to develop and implement an effective
presence on the Internet.
Electronic Trading System and E-Commerce
This module aims to introduce the concept of electronic
trading systems and the use of Electronic Data Interchange
(EDI) to improve business operations. On completion
of this module, the student should be able to understand
how a traditional trading system and an electronic
trading system works, explain how EDI works and its
importance in electronic trading. Students will be
able to understand the impact of E-Commerce in improving
business opeeration performance.
Exemptions
Graduates of TMC-CIE Higher
Diplomas can gain Advanced Standing of up to 2 years
from the following prestigious Universities.
 University of East London
University of Greenwich
The Manchester Metropolitan University
Monash University
Deakin University
University of Newcastle
Northwood University
Course Duration
There are 2 modes of study. The
normal duration of each mode of study is as follows:
| 1. Full-Time |
: 12 months |
| 2. Part-Time |
: 12-18 months |
Examination
Two examination sessions per year :
May and November
Course Delivery
This course is FULLY TAUGHT by
qualified academic staff approved by the Singapore
Ministry of Education.
Course Fees
All fees stated are in Singapore dollars. GST is included.
Students Membership and Examination Fees are not included.
Entry Requirements
Candidates must posses any of
the followings :
Diploma in Business Administration & Marketing
(DBAM)
2 GCE 'A' Level passes plus 3 GCE 'O' Level passes.
Non-Busness Local Polytechnic Diploma.
2 LCCI Higher Level passes plus 3 LCCI Intermediate
Level passes.
Other equivalent qualifications.
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