Whether it’s in hotels, restaurants, bars, clubs, commercial catering companies or conference venues, thousands of people worldwide work in the hospitality industry.  The Hospitality industry is experiencing a boom not only in Singapore, but across the region and in countries as far afield as the US, Australia and the UK.  This means that there are many opportunities available for suitably qualified candidates.  Managing such a significant workforce calls for particular skills. 

The University of Gloucestershire is considered one of the top UK Universities in the field of Hospitality and Tourism (Guardian 2009 University Guide). 

This course builds on your existing experience and qualifications in hospitality, and provides the subject knowledge and skills development to enable you to become a successful hospitality manager.

The degree consists of a total of 6 modules:

• Business Strategy
  This module builds on students’ existing knowledge of management theory and practice and integrates different functional aspects of business in order to provide the students with a holistic perspective of how organisations determine their strategic direction. It examines the strategic management process, strategic analysis of the external and internal environment, mission and objectives, competitive advantage, growth direction and methods, evaluation of strategic options and organisational aspects.

  Assessment:
  50% Exam/50% Coursework

• Strategic Financial Management
  This module aims to provide students with a working understanding and appreciation of financial markets, the sources of finance and the cost of capital, capital investment appraisal and valuation of shares and companies. It examines: financial markets; risk and project appraisal; portfolio theory and capital asset pricing model; sources of capital; cost of capital; value based management; valuation of shares and companies; capital structure; and dividend policy.

  Assessment:
  100% Exam

• Strategic Management of Human Resources
  SHRM sets HRM clearly within the context of the strategy of the organisation and evaluates the contribution that HRM may make to organisational effectiveness. It considers how key HRM techniques can contribute to the delivery of strategic business objectives. It provides a challenging and thoughtful perspective towards HR and its effectiveness.

  Assessment:
  100% Coursework

• International Tourism & Hospitality Marketing
  This module aims to develop students’ knowledge and understanding of international hospitality and tourism marketing. It will enable students to analyse and evaluate the characteristics of international markets in these sectors, and understand how to develop appropriate marketing decisions and strategies in a potentially complex and multi-cultural situation.

  Assessment:
  100% Exam

• New Business Development
  This module examines the new product development process. Including assessing market potential using product positioning, testing, test marketing and NPD launch. The assessment consists of the development of a sector specific business plan, which allows students to integrate learning and draws upon many concepts of management.

  Assessment:
  100% Coursework

• Managing International Hospitality
  This module provides an analysis of the International Hospitality sector across a diverse range of products and services highlighting management challenges. Major product and operational and service concept developments in the sector are considered along with their implications for hospitality operators. It examines how hospitality organisations can strategically manage their business in a competitive global environment.

  Assessment:
  100% Coursework

An important feature to note is that the programme provides a route for Polytechnic Diploma holders with the following (or related) diplomas to obtain a world-class degree in 12 to 18 months.

Nanyang Polytechnic             Hospitality & Resort Management

Ngee Ann Polytechnic            Tourism & Resort Management

Singapore Polytechnic           Tourism & Resort Management

Temasek Polytechnic             Hospitality & Resort Management
                                                Leisure & Resort Management